Google have just announced their extended beta testing of the opportunities tab in adwords.
Beta testing has now been rolled out across selected UK, Australia and shortly across all English language adwords accounts.
In short, the opportunities tab works similarly to the bid simulator tool. Google state that;
“You can use the tab to get a quick overview of Google’s customized keyword and budget ideas for your campaigns and ad groups. You can also compare the impact of different ideas before making changes…..”
Google also go on to state that the opportunities tab is a platform for providing advertisers with a vast range of optimisation tools giving advertisers greater insights into the online competitive arena providing them with extensive data to aid help estimate the effectiveness of new account optimisation ideas.
The new optimisation tab will currently be found within the main tab navigation in selected adwords accounts between the campaigns and reports tabs.
I will shortly be contacting our Google account manager to be included in the opportunities tab beta testing on a select few of our clients accounts to get an insight into the upcoming changes Google has for advertisers and evaluate how effective these tools will prove to be.
Beta testing has now been rolled out across selected UK, Australia and shortly across all English language adwords accounts.
In short, the opportunities tab works similarly to the bid simulator tool. Google state that;
“You can use the tab to get a quick overview of Google’s customized keyword and budget ideas for your campaigns and ad groups. You can also compare the impact of different ideas before making changes…..”
Google also go on to state that the opportunities tab is a platform for providing advertisers with a vast range of optimisation tools giving advertisers greater insights into the online competitive arena providing them with extensive data to aid help estimate the effectiveness of new account optimisation ideas.
The new optimisation tab will currently be found within the main tab navigation in selected adwords accounts between the campaigns and reports tabs.
I will shortly be contacting our Google account manager to be included in the opportunities tab beta testing on a select few of our clients accounts to get an insight into the upcoming changes Google has for advertisers and evaluate how effective these tools will prove to be.
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